![]() Related: How To Measure Brand Awareness (11 Strategies To Consider) Generate leads Showing infomercials at regular intervals can also help consumers remember a brand if they've frequently seen it on TV or heard an audio recording of it. ![]() They introduce brands to customers who may be looking for specific types of products or services. Infomercials help companies create and build brand awareness. Here are some reasons why marketers may create infomercials when implementing advertising efforts: Foster brand awareness Related: What Is Business-to-Consumer Marketing? Why do businesses use infomercials? It also allows businesses to use a large amount of air time to persuade consumers with product demonstrations and user testimonials. The purpose of an infomercial is to entice viewers to visit a website or call a toll-free number to make a purchase. Infomercials present consumers with information regarding a specific product or service. Infomercials typically contain a call to action, which is an imperative phrase that helps encourage consumers to make a purchase. View more jobs on Indeed What is an infomercial?Īn infomercial is a TV advertisement or long-form audio recording that acts as a standalone pitch for a product or service.
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